Much of this article is an interview with the insightful Panerai fan, Jose Pereztroika, who, besides being an accomplished designer, can also be called a “forensic watch historian.” His enthusiasm for Panerai and the Panerai vintage watch and the history of the brand have brought some rather surprising discoveries that do not always make the people involved feel like. Pereztroika slowly recorded his research on the specific history of the Panerai Replica Watches and its surroundings on his website Perezscope. The site is a watch-focused research course that, in my opinion, is closely related to Jake Ehrlich’s more general and historical Jake Panerai World website.
An in-depth study of the history of a major watch brand – especially those that focus on their own history – can be a tricky business. Watch brands seldom retain enough records and suffer natural losses over the years (and through various business ownership changes), why it is understandable to really need experts to sort out the “truth.” This is especially important in so many times. Luxury brands (watches or other) use history and heritage as a tool to “legalize” themselves. These concepts are inherently easy to manipulate and often have a negligible tangential relationship with the current ownership, operational and business structure of the brand’s modern simulation.
Since the late 1990s, when Panerai experienced a popular recovery (usually and possibly correctly attributed to actor Sylvester Stallone), the brand has become the darling of many collectors and has been quickly The Peak Group (then known as the Vendome Group) acquired. Today’s Panerai continues to produce timepieces that match the theme of the brand’s historical work, which combines this rare purposeful (practical) and beautiful mixture. Some people may be keenly arguing that Panerai Replica is also in an infinite loop of design that needs to focus on the past rather than actually evolve into the future, in addition to using new materials, movements and complex functions. Having said that, Panerai has undeniably produced some very attractive timepieces.